Sunday, April 26, 2009

The Secu-LIAR-ist Ideology!

There are quirks of this society that never cease to surprise, or rather, rattle me. A friend of mine was recently denied the purchase of some property in Mumbai - reason: he is a Muslim! Quite shocking, I'd say. It's routine news, some others might say. But the point is - I think it's disgusting to think that people can have such parochial mindsets in what they call the advanced era of a modern India. I mean, to stoop as low as to deny someone an equal right based on his religion is pretty shameful. But let's leave that aside for now.
What I fail to understand is, how do we have the (in)sanity to indulge in such trifles after witnessing such heinous forces already trying to disturb the harmony of the country (it's barely 5 months since 26/11, guys!). Is the bitterness that they are trying to spread in here not already enough? Is it wise to give these external demons a reason to laugh at our own inability to live harmoniously? How much sensibility does it take to consider the existence of compassion and humanity beyond a concocted boundary of religions? Food for thought, everyone.
For the property owner who prompted me to write on this hackneyed topic - do remember, the world goes a full circle. Let not a day come when you find yourself seeking a plush home abroad, and you are denied one simply because you are not of the same creed as the others. But if it does, you will probably wish you had been a little more broad-minded towards your own countrymen. Don't take this suggestion to heart. Take it to your soul, if you have one.
It's no good faking integrity and unity and..what was that word again? Yeah, SPIRIT! - if you can't get your basics right. To sum up what we stand as even after witnessing a hundred 26/11s already, I'll end by re-writing a few lines I had recently penned:

We limp back to life on a busy city street,
Where meaningless trifles turn up the heat.
Curses turn into blows, and blows into bloodshed,
Each man for himself, unity be dead.
Those demons laugh at us as we busy ourselves in the brawl,
And we still proudly claim: United We Stand, Divided We Fall.

Tuesday, April 14, 2009

Meru - RELY ON US! - Whattay farce!

A few days ago, I had to make an urgent trip from Malad to Nariman Point. I must've been damned when Meru's tagline RELY ON US registered with my sensibilities, and I requested for their service. What I saw was a stark example of how a brand's performance goes tangentially away from the values it boasts of. Here's a snapshot of the proceedings:

4 PM - I call Meru RELY ON US and ask for a cab; am told it will pick me by 5 PM

5.15 PM - The cabbie tells me he is stuck at the nearest signal to where I am waiting, and he will be there soon

5.25 PM - I call frantically, he is still stuck at the 'same signal' (Now the same answer is repeated each time I call, till around 6 PM).

6 PM - I blow my top, take another car, and call the Meru RELY ON US guys to tell them how unhappy I am.

Now, there's one thing called customer dissatisfaction, but what I got here was augmented customer dissatisfaction, if ever there was such a word. For, when I called them simply requesting them to pass their phone to their team leader, they either refused, or they simply dropped off. On the fourth occasion, they obliged and made the team leader speak to me. Now, in a desperate attempt to salvage the image of Meru-RELY ON US, the team leader launched a senseless tirade against me, accusing me of not being watchful enough, and telling me that the cab was at the required pick-up point at sharp 5 PM! Obviously that meant that one of the cabbie or the team leader was lying! And lying rather stupidly!

The rest of the experience I had with the team leader is best forgotten. But my only inference from the whole episode is that Meru RELY ON US can't quite be relied on. Surely not when you have an emergency to attend to. The services of a company that can't respect its customer's time commitments are best left to experiment with on a lazy Saturday evening.